Tuesday, July 24, 2012

"Breaking Bad" Promotes Albuquerque Tourism

Via The Unofficial Breaking Bad Fan Tour, a USA Today story about how "Breaking Bad" is leading to an upsurge of Albuquerque tourism:
AMC's meth-lab saga Breaking Bad- an Albuquerque-based series the Washington Post's Hank Stuever says "comes from such a dark hole of the American cultural psyche that you sometimes have to wonder how it ever made it on TV" - is now fodder for the city's tourism bureau.
ABQ Trolley Co

"When Breaking Bad began airing five seasons ago, we were less than thrilled by the subject matter, which is based on a fictional character and story," says Dale Lockett, head of the Albuquerque Convention & Visitors Bureau.

But given its popularity, "people are traveling to our city to see the locations featured in the show and then spending time at our attractions, restaurants and hotels," he adds. "This unexpected new visitor market is definitely a pleasant surprise, and we will soon be marketing it more aggressively" - including a self-guided tour that links Breaking Bad filming locations (an Octopus Car Wash, among them) with nearby museums and other, more conventional draws.

One local tour operator, the ABQ Trolley Co., added a three-hour, $60 per person Breaking Bad tour timed to this month's season premiere - and promptly sold out all seven scheduled departures.

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