Tuesday, January 07, 2014

Clickworthy

Not:
For as little as a half cent each click, websites hawk everything from LinkedIn connections to make members appear more employable to Soundcloud plays to influence record label interest.

...Italian security researchers and bloggers Andrea Stroppa and Carla De Micheli estimated in 2013 that sales of fake Twitter followers have the potential to bring in $40 million to $360 million to date, and that fake Facebook activities bring in $200 million a year.

...Dhaka, Bangladesh, a city of 7 million in South Asia, is an international hub for click farms.

The CEO of Dhaka-based social media promotion firm Unique IT World said he has paid workers to manually click on clients' social media pages, making it harder for Facebook, Google and others to catch them. "Those accounts are not fake, they were genuine," Shaiful Islam said.

...In 2013, the State Department, which has more than 400,000 likes and was recently most popular in Cairo, said it would stop buying Facebook fans after its inspector general criticized the agency for spending $630,000 to boost the numbers.

...In Indonesia, a social media-obsessed country with some of the largest number of Facebook pages and Twitter users, click farms proliferate.

Ali Hanafiah, 40, offers 1,000 Twitter followers for $10 and 1 million for $600. He owns his own server, and pays $1 per month per Internet Protocol address, which he uses to generate thousands of social media accounts.

...David Burch, at TubeMogul, a video marketing firm based in Emeryville, Calif., said that buying clicks to promote clients is a grave error. "It's bad business," he said, "and if an advertiser ever found out you did that, they'd never do business with you again."

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