Spooky Facebook Marketing

Facebook knows I'm planning a trip to Albuquerque, because I'm getting ads for Hotel Chaco. The marketing is either hilarious or alarming, depending on mood. For example, "Hotel Chaco - for the restless", or "we've been preparing for your visit for 1,000 years". It sounds like full moon at an Indian burial ground, but how could it be any more restless than Hotel Blue during the Central Cruise? I'll drive past to soothe the spirits. Maybe bring some sacrificial turquoise.